| WAnimate
presents : The Brand of You
A
round table discussion on marketing and promotion
Wednesday
6th September at 6:30pm at The
Projection Lounge, Upstairs at 267 William Street,
Northbridge
Want
to learn more about self promotion, publicity and building
your professional image? WAnimate is pleased to bring
together five guest speakers with diverse perspectives
on self promotion and marketing your work. Getting work
in the Industry today relies heavily on the ability to
sell yourself and your skills to your prospective clients
and employees. Often this vital skill is overlooked. Developing
a strong professional identity, self promotion and building
your public image will help you in your efforts to locate
and keep clients and attract interest to your projects.
Our
guests bring knowledge and expertise from a wide variety
of backgrounds including performance, theatre, animation,
and education.
More
about our Guest presenters:
Graeme
Watson from the
Film
and Television Institute
Graeme
is the Film and Television Institute’s Head of Training
a role that involves assisting emerging filmmakers and
digital artists. As a specialist in rapid learning, Graeme
has a wealth of training and communication experience
accumulated from over ten years in international business
management. A Blogger for several years, in 2006 Graeme
has been coordinating a research project on blogging between
FTI and the ABC and is a regular contributor to a number
of online and traditional media publications. Graeme will
be discussing how to create a blog and developing online
conversations.
Blogs
and Websites Graeme contributes to include www.graemewatson.blogspot.com
www.xmediawa.blogspot.com
www.animoronic.blogspot.com
and www.fti.asn.au
Kat
Black from VJzoo
Jasper and
Kat met at Art School, and have collaborated creatively
since first meeting. Jasper had been studying Photography
and Kat had been a practicing visual artist for around
8 years when they met and formed VJzoo in 2003. Given
the lack of an active AV community in Perth, they became
very active in networking online, and had their work featured
in Festivals throughout Australia and overseas.
After
their recent performances in Europe and the US they were
described by the author of the VJ Book, Paul Spinrad,
as being "influential and internationally-respected
VJs with a rare, synergistic mix of expertise in painting,
photography, graphic arts, and live video performance".
They recently ran VJ workshops called "Painting With
Light" for the Revelation Perth International Film
Festival and Conference, and have been invited to run
the workshops again at Electrofringe, as part of the "This
Is Not Art" Festival in Newcastle.
They
will talk of their experiences in developing an international
profile through online communities, and their plans for
the future. You can watch videos and read more about Kat
and Jasper at their website http://VJzoo.com
Randall
Lynton from Liquid
Amber
Randall is
an independent designer and animator specializing in production
of engaging online content. After several years working
for other companies, Randall established Liquid Amber
Design in 2004, a creative agency offering a hybrid of
film, art and design disciplines. Liquid Amber’s
profile has grown considerably since it’s inception
due to effective methods of self promotion through the
Internet. The studio now boasts a number of internationally
recognized clients such as Maybelline New York and Australian
Idol.
Through Liquid Amber, Randall has created, produced and
directed a number of internationally acclaimed short films
such as ‘Suicidal Balloon’, winning Best Entertainment
web site in the prestigious 2004 American Web Marketing
Association Awards. Randall recently attended the Melbourne
International Animation Festival to premiere, promote
and present a lecture on his most recent award winning
short film, Ransis & Alee. Randall will be speaking
about the importance of self-promotion as an effective
tool towards gaining exposure for yourself and your projects,
particularly in relation to promoting short films.
Visit
the Liquid Amber web site for some visual delights and
animated treats: www.liquidamber.com.au
Melanie
DeCull, Entertainment Publicist & Promoter
from TAZ
Publicity & Promotions
Melanie
has been involved in theatre since the early age of 6,
primarily as a performer and has been involved in both
the community and professional sectors, and has won awards
for both directing and performing. Melz has been directly
involved in publicity since her early 20s, starting before
the time of internet and email. She has been responsible
for the publicity of many clubs, associations and businesses,
including the Garrick Theatre Club, Goldfields Repertory
Club, Kalgoorlie Blues Club, Unreel Film Club, Independent
Theatre Association and BAR Promotions.
She
has turned her hard working voluntary contributions into
a professional business with TAZ Publicity & Promotions
where she publicises and promotes both professional and
community theatre and music events in both metropolitan
and regional WA. She continues to work with BAR Promotions
promoting Australian Blues and Roots Music internationally.
This October she will be presenting an award at the coveted
Blues Performer of the Year Awards in Melbourne.
For
more information regarding this event, contact through
www.wanimate.com
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